What We DoBrand Positioning
Creative Strategy
Social Strategy
Naming
Brand Voice
Brand Books
Strategy
Logo Development
Brand Identity Systems
Website Experiences
Email Campaigns
Print Collateral
Experiential Design
Design
Creative Direction
Art Direction
Copywriting
Campaign Development
Photography
Video
Content
How We Do ItOur secret sauce is made up of three key, intuitive phases that enable us to deliver strategic, compelling, and original, creative solutions—every time.
Our process
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We ask questions and we listen. We believe that engaging with brand founders and internal teams is a crucial part of our process, as it enables us to uncover the essence, purpose, and story behind your brand. We get to know you and your target audience— what makes them tick, what turns them on, and what inspires them. This discovery process leads to an overall brand strategy, that informs all future creative benchmarks.
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We take all of our insights from the “Define” phase and we begin our unique approach to design. Unlike most creative agencies, our work is a fluid process. We partner up and bring you into the process. We throw ideas back and forth, so by the time we deliver, everyone has played a part in bringing the idea to life—this process leads to a united visual language and tone of voice.
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It’s time to create the content. The creative has been established. The visual and copy tone have been set, but it’s this final step in the process that breathes life into what was just a concept. Across every touch-point, this is the lens through which the world will experience your brand. It’s the birth of the idea and it’s thrilling to watch it grow as it takes on a life of its own.
Meet the Herd—
Meet the Herd—
Meet the TeamKristy
Creative Lead
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A proven visionary brand builder and creative director, Kristy founded Herd because she believes many minds are stronger than one. When she’s not working, you can find her trying to keep up with her 2 very energetic sons while drinking heavily caffeinated coffee and daydreaming about future shenanigans.
The one word the team uses to describe Kristy: Enthusiastic
Carrie
Strategy Lead
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With a background in journalism and more than a decade of marketing experience, Carrie has cultivated the research prowess, storytelling skills, and wordsmithing expertise necessary to help brands connect with audiences human-to-human. She's also a certified holistic nutritionist, animal lover, and avid daydreamer.
The one word we would use to describe Carrie: Thorough
Hayley
Senior Copywriter
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A star-gazing conceptual writer, Hayley prefers an immersive approach to brand-building—complete with custom playlists created for added inspiration. When she's not crafting copy and campaigns for brands both big and small, you can find her doing Astrology readings and making manifestation candles in her magical LA studio.
The one word we would use to describe Hayley: Supernal
Adam
Copy Lead
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Blending meaningful words with strategic vision, Adam focuses on elevating a project’s vibe and voice, by finding the story that speaks the truth. He loves the art of collaboration, but his happy place is taking solo walks in the woods with his dog, or pet otter? The jury is still out.
The one word we would use to describe Adam: Poetic
Shou
Designer
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Shuo believes in finding the thing behind the thing. To him, designing is as much about the “what” as the “how." And if all that sounds wildly complicated, it just means he approaches projects creatively, critically, and aesthetically to find the solution that delights the senses.
The one word we would use to describe Shuo: Considered
Kaitlin
Social Media Strategist
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A thoughtful and innovative strategic thinker with 10+ years of social media management and influencer marketing experience. Understanding the client's goals, Kaitlin devises engaging strategies that create opportunities and grow business. She is passionate about progressing conversations around equity.
The one word we would use to describe Kaitlin: Curious
Giorgia
Senior Art Director + Illustrator
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A multidisciplinary artist specializing in illustration, art direction and design. Giorgia was born and raised in Rome, Italy, where she became passionate about drawing at a very young age. Her work and color palettes are nostalgically inspired and endlessly evolving.
The one word we would use to describe Giorgia: Magnetic
Myke
ACD, Art + Design
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Myke has a thorough understanding of the retail industry and business operations. He’s equal parts analytical, insightful and creative. With a proven track record of translating business objectives into campaigns. He believes in listening to the data to create the perfect customer journey.
The one word we would use to describe Myke: Diligent
Alex
The Numbers Guy
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The man behind the scenes with a calculator always in his bag (a real one!). Alex keeps our herd of daydreamers focused on the bottom line, while ensuring clients get their money's worth. And not a penny more! Just kidding...
The one word we would use to describe Alex: Thoughtful
Alice
Web Designer
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Alice, Website Designer
Over the last eight years, Alice has focused on creating innovative and beautiful web experiences that surprise and fascinate. Her unyielding pursuit of inspiration keeps her contribution to a project continuously fresh and vital.
The one word we would use to describe Alice: Detailed
Blaire
Producer
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A Malibu native and avocado aficionado, Blaire partners with brands to bring ideas to life. Wearing many beachy hats, she produces all components of a shoot, with a lean and agile project management style. A problem-solver by nature, she does it all with ease.
The one word we would use to describe Blaire: Efficient
Zak
Photographer
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Canadian-born photographer Zak Bush captures the texture and feeling of his surrounding environment, whether in bustling LA, or a far away destination. A consummate waterman, he developed his career after an injury kept him from surfing. It was a good move.
The one word we would use to describe Zak: Chill