Briefing
+Services
Brand Strategy
Brand Book
Creative Direction
Photography
Copywriting
+Brief
Briefing, a well-known and respected luxury brand in Japan wanted to launch in the USA. They needed a blueprint that would translate across the ocean and beyond.
+Solution
We worked with their internal marketing team to create an ownable brand positioning that would translate to an American consumer and become the roadmap for all future creative. Then we created the brand book that would cement it all in place and created their launch campaign, “Project: Daily Briefing”.
Brand Book + Launch Campaign Development —
A 100+ page book translated into 2 languages which re-defined the brand and its mission. Their inaugural campaign, “Project: Daily Briefing” followed.
