Vintner’s Daughter
+Services
Brand Audit
Brand Photography
Brand Book Creation
Social Media Strategy
ViDa Stories Portal
Design Development
+Brief
Build a brand experience that reflected the true ethos behind the category-defining skincare brand, Vintner’s Daughter.
+Solution
We began with a brand audit and uncovered a key insight that would inform all future work. Existing at the crossroads of science and nature, their products are teeming with life, yet their visual messaging continually felt sterile and clinical. We worked directly with founder April Garguilo, and her team, to help craft a brand experience that felt as alive as their coveted products.
Storytelling Revamp
We worked to revamp their storytelling and establish them as the category-defining, experts in skincare that they already were. Each weekly newsletter contained scientific and informed content that educated customers on specific ingredients and explained efficacy. No marketing fluff or smoke and mirrors here!
Vida Stories Concept Development
An intimate peak inside the lives of their customers. This is a digital place dedicated to peeling back the layers of the ViDa community and exposing the real, honest, and raw stories that make people human and inspire and connect us all.
