We worked directly with founder Bettina Benson to do just this. From brand identity, to brand strategy, to creative conceptual development, to execution—we worked together to evolve the brand story creating a narrative that is not only unique to them but elevated the brand image to an entirely new level. First, we tied Bettina to the brand in an undeniably profound way by taking Chloé Kristyn and re-branding it: Chloé Kristyn By Bettina. This shift allowed Bettina to finally come out of the shadows, step proudly into the light, and be recognized as the founder and creative director behind the successful brand she had built. We then identified an ownable truth that was authentic to not only Bettina but also the brand and the product: Strength and sophistication underscore everything they do. From this powerful insight, we created the new brand essence that informed every decision they would make from now on: Chloe Kristyn is feminine and fierce.