Phony
Brand Concept
Brand Identity
Website Creation
Brand Story-telling
Illustration Development
+Services
The brand’s identity no longer captured the energy or imagination at the heart of its story. The challenge was not simply to refresh its look, but to craft a modern, playful, and cohesive visual foundation — one that could unify touchpoints, spark deeper connection, and bring a richer brand world to life.
+Brief
+Solution
We began by distilling the brand’s essence into a concise mini brand book to serve as a guiding north star. From there, we reimagined the core wordmark and icon, infusing them with a modern sensibility that balanced simplicity with character. These refreshed elements established the foundation for an illustration style that became central to the brand’s storytelling.
The result was a bold yet approachable identity that captured attention, conveyed playfulness, and defined a clear, cohesive visual language. Together, the wordmark, icon, and illustration style reinforce the brand’s personality, unify its presence across touchpoints, and set the stage for future growth.
